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 Post subject: Arsenal sign record shirt deal with Emirates
PostPosted: Tue Feb 20, 2018 4:13 am 
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Joined: Sun Aug 21, 2011 12:47 am
Posts: 768
Location: UK
Arsenal agree £200m shirt sponsorship deal with Emirates until 2024
Jeremy Wilson, deputy football correspondent

Arsenal will increase their spending power from 2019 by around £20 million a year after agreeing a new shirt sponsorship deal with Emirates that will be worth more than £200 million until 2024.

As revealed last week by The Telegraph, Arsenal have also negotiated the freedom from next year to seek a first sleeve sponsor which is expected to be worth annually between £5 million and £10 million.

The new Emirates deal in itself represents an annual uplift from the existing £30 million deal of about £10 million and will put Arsenal joint second in the Premier League with Chelsea for shirt sponsor value.

It arrives amid the club record £54 million transfer of Pierre-Emerick Aubameyang and Mesut Ozil’s new contract as well as ongoing talks with Aaron Ramsey and Jack Wilshere over new deals. Arsenal also want to strengthen both their central defence and midfield in the summer transfer window.

The sponsorship market is still comfortably led by Manchester United, who have a deal worth around £50 million annually until 2021 with Chevrolet but also a separate training ground and kit contract with Aon that is worth about £15 million a year. Arsenal’s new deal includes Emirates as the training kit sponsor whereas Chelsea and Liverpool, as well as United, have also generated additional income from separate training kit sponsors.

Chelsea’s main shirt sponsor is worth £40 million annually and up for renewal in 2020 while Manchester City and Tottenham’s are each worth around £35 million and will expire respectively in 2021 and 2022. Like Arsenal, Liverpool’s current shirt deal is also up for renewal at the end of next season and currently worth around £30 million-a-year.

In this file photo taken on September 29, 2015 A picture shows the outside of The Emirates Stadium in north London on September 29, 2015 ahead of kick off of the UEFA Champions League Group F football match between Arsenal and Olympiakos. Arsenal announced the club's biggest-ever sponsorship deal on February 19, 2018, extending their shirt partnership with Dubai-based airline Emirates by five years

Arsenal’s shirt partnership with Emirates, who separately also have naming rights on the stadium until 2028, is the longest running in the Premier League – dating back to 2006 – and also the club’s largest ever sponsorship deal. For time, it will also surpass the 17-year JVC deal from 1981 to 1999 and at least equal Manchester United Sharp partnership between 1982 and 2000.

The deal does, however, underline the ongoing dominance of Manchester United in this sector, as well also as the gap from the ‘big six’ to the rest of the Premier League. Shirt sponsorship outside the ‘big six’ is generally worth between £2 million and £10 million annually. “Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world,” said Arsenal’s chief executive Ivan Gazidis.

As part of the extended deal, Arsenal will also fly on Emirates' planes for their pre-season tours including this summer’s visit to Singapore. Despite now benefitting handsomely from the move to Emirates Stadium and the Premier League’s collective increase in broadcast revenue, Arsenal’s big financial challenge is commercial amid annual gaps to the two Manchester clubs that have been calculated at more than £100 million.

This deal will help address that situation and Arsenal will now be hoping to generate a significant uplift on their Puma kit deal, which also expires the end of the 2018-19 season. Chelsea now have an annual £60 million Nike deal while Manchester United lead the field with their £75 million Adidas contract. Negotiations for Arsenal, however, may be complicated by how Manchester City’s own Nike deal – worth around £20 million-a-year - also expires next season.

They themselves have been linked with Puma and their successes this season could prompt manufacturers to aim a bigger deal at Pep Guardiola’s squad. Arsenal are pushing to widen their commercial baseand, as well as becoming the first club to partner a cryptocurrency, now list 26 partners on their website.

Sorry if I did this wrongly but hey ho. In the past, we've seen record deals for the club before, only to be totally gazumped by the other 'big clubs' re-negotiating their deals. So is this good for us, or a long term deal which sounds good but will be quickly dwarfed by our so called rivals?

 Post subject: Re: Arsenal sign record shirt deal with Emirates
PostPosted: Fri Feb 23, 2018 5:01 pm 
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Joined: Thu Jan 26, 2012 2:35 pm
Posts: 503
Location: Cooperstown
Feels more like holding the line rather than catching up. Yes, when others sign their new deals we will be back behind again. Our position is a second tier club right now.

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