Arsenal set to sign £25 million shirt deal with Adidas
Arsenal are on the verge of signing a £25 million-a-year kit deal with Adidas, Telegraph Sport can reveal.
By Matt Scott - 12:00AM BST 26 Oct 2012

http://www.telegraph.co.uk/sport/football/teams/arsenal/9634840/Arsenal-set-to-sign-25-million-shirt-deal-with-Adidas.html

The club’s contract with Nike expires in 2013-14 and Adidas’s interest is set to hugely improve the £13 million a year Arsenal earn from it. Arsenal fans buy 800,000 shirts every year, the third biggest number in Nike’s portfolio after Manchester United and Barcelona.

Adidas dropped Liverpool last season after growing frustrated with the club’s demands over an extension and are keen to find a new partner of similar stature. Now it is understood Adidas is hoping to renew an association with Arsenal that ended in the mid-1990s after taking the strategic decision to “own” London.

Adidas is also believed to be set to conclude a deal with Fulham.

Odd that they didn't try and announce this before the AGM!

Good news anyway, hopefully the start of some much needed big money sponsorship deals.

Hopefully Adidas won't mess about with our away colours like Nike have. Back to yellow and blue.

On a side note, I wondering if we could get JVC to sponsor our shirts again

Like this?

Ah memories

United earn £23.5m per year but you would expect given the size of Chev deal and buy out of DHL training kit deal that their next will be significantly bigger. Real Madrid earn 40m Euros so £25m seems pretty good on face of it but it could be dwarfed when our rivals renew. Mixed feelings on the value but double current Nike £13m. £30m would be good business. Nike won't want to lose Arsenal, although they have bigger clubs, we are still a big player and third highest shirt seller for them.

Nike vs Adidas face off could push strong value here I hope.

Not sure the new deal will make much difference to fans. Ticket prices will continue to rise and I expect it will simply add to Stan's ever growing cash pile with little or nothing spent on buying any top class players.

Still, it will provide an excuse to pay Gazidis even more. It's a good job the club was "left in safe hands" after the previous lot sold up!

We have more revenue and cash now than we ever did when we were at Highbury, yet we have a lower net spend on the football team on the pitch... and it shows.

Do you honestly think this deal will have even the slightest impact in terms of spending on players? Of course not. The only solution proposed by Arsenal is to wait for FFP. Thats it.... and when that happens the club would lower the bar further and save even more money

EXCLUSIVE – Arsenal to announce Adidas as shirt manufacturer tomorrow
Posted on 22 November 2012. Tags: Adidas, Arsenal

http://gossip.ladyarse.com/arsenal/2012 ... -tomorrow/

It’s not often we get an exclusive here but back in the summer we were able to bring you the first shots of the Arsenal away kit for the 2012/13 season and from the same source we are able to let you know that the press conference which Arsenal have announced that will take place tomorrow is to announce the signing of Adidas as the new shirt manufacturer.

The deal, which we are told will start in 2014 (though this is not 100%) is worth £22 million per year to the club and will see an end to the club’s association with Nike which is worth £13m per year. Earlier this month the Telegraph reported that the Arsenal deal would be worth £25m per year however the information we have received puts the figure at £22m.

Recently, Ivan Gazidis told the BBC

“Now we are at the stage where some of the commercial deals that were tied into the construction of the stadium, and enabled us to take that first big step, will be renegotiated.

“When that happens, we will take the second big step forward and that will be comparable in magnitude to moving to the stadium itself. At times it’s been a challenging project, but we will have catapulted ourselves into the elite clubs on the European scale and that, for us, has been what the last 10 years has been about. Very clearly, it will push the club forward and put us into the top five clubs in the world in revenue terms, which will be a fantastic position to be in.”

Arsenal's current Nike deal - £13m
Liverpool - Warrior Sports - £25m
Man United - Nike - £23.5m
Barcelona - Nike - £26.3m
Bayern Munich - Adidas - £22m

On those figures (from article comments) this deal would put us on par with some of the very biggest clubs in Europe. Whether that remains the case upon renewals of their deals though is unclear.

With many German players at the club: Mertesacker, Podolski, Eisfeld, Gnarby and Adidas looking for Southern domination the attraction is rather obvious. Rumours that Nike have matching clause option so obviously if true they valued us much less than £22m otherwise surely for sake of a couple million they'd renew.

Wonder what the terms are. Whilst it seems good now, I hope it wont be too long a deal which might well see us comparatively poor if they continue to grow, much as the Nike deal seemed good at the time when now it is very low.

Just announced.

£150 Million

http://www.arsenal.com/newemiratesdeal

As part of the deal Arsenal’s home will continue to be known as Emirates Stadium up to 2028.

That's an Emirates deal, no mention of Adidas at all.

This has broken tonight...

Hello kitty! Arsenal agree £170m kit deal with Puma.. the biggest in English football
http://www.mirror.co.uk/sport/football/ ... al-1874661
By John Cross, 7 May 2013 22:30

Arsenal have agreed the biggest kit deal in English football with sports giants Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £170m in total. The deal worth more than Liverpool’s new £25m-a-year contract with Warrior and brings to an end Arsenal’s 20-year tie-up with Nike. The deal, which will not be announced officially for some time, will give Arsenal major additional financial clout on top of the £150m five year shirt sponsorship deal with Emirates.

Arsenal boss Arsene Wenger has already been promised £70m to spend on transfer targets this summer as the club looks to rebuild and strengthen the squad. Fiorentina’s striker Stevan Jovetic tops the list of targets but his price could go above £20m and that would be new territory for Arsenal.

However, the new kit deal will give them confidence that they can spend big.

It will also be a major coup for Arsenal chief executive Ivan Gazidis on top of the Emirates deal and will strengthen his belief that the club are making major strides forward off the pitch which will enable them to compete for the biggest signings. The new agreement dwarfs the current kit deal with Nike, which is worth £55m over seven years and expires at the end of NEXT season. American sportswear giant will now concentrate on Manchester United, Barcelona and the England team. They are also due to renegotiate with United shortly as their current 15 year deal worth £287m is due to expire soon. Nike had an exclusive renegotiation clause with Arsenal which has now expired and they have clearly decided not to renew. Nike declined to comment last night. Arsenal are also bound by a confidentiality agreement.

A source close to Nike said: “Nike were keen to work with Arsenal, keen to keep it going, but not at any price.” Adidas were in pole position for the Arsenal deal and had even put forward designs but they announced last month that they would not be bidding. Liverpool’s kit makers Warrior were also keen.

But Puma are understood to have blown the opposition away in negotiations with Arsenal who were driving a hard bargain. Puma were Tottenham’s kit makers before Under Armour and are clearly hoping that a tie-up with Arsenal will put them back as major players in the football market. Furthermore, Puma have strong links with the African market and that is an area where they believe Arsenal are particularly strong and have even bigger potential.

It looks certain Nike are not an option. John Cross normally on the money and you have to wonder whether this information has been deliberately placed - if the club didn't want the news out it would not be be outed by John Cross. He has too much good will with the club and won't want to undermine anything. My guess is the club want to let season ticket holders know monies are strong and spending will follow. Don't think timing is a coincidence.